2013 Sessions/Speakers
M2W®-HW™ 2013 Attendees will meet and learn from health & wellness marketing-to-women leaders like these:
Click on the Speaker’s photo to see their session description.
Check back weekly for updated 2013 Speakers!
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Kathleen Elli
Senior Director of Marketing, Medicare & Retirement United Healthcare @myUHC Speaker Bio |
Kara Ellinger
Senior Director, Innovation and Business Development United Healthcare @myUHC Speaker Bio |
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Lisa C. Clough, MS Ed., CHES
Director, Communications & Marketing WomenHeart: The National Coalition for Women with Heart Disease @WomenHeartOrg Speaker Bio |
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Guest Emcee
Kelley Connors, MPH
President and Founder KC Healthcare Communications LLC @ kelleyconnors Speaker Bio |
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Hansa Bhargava, MD, FAAP
Medical Director FIT, The Child Wellness Initiative Medical Editor- Pediatrics WebMD @WebMD @Dr_Hansa Speaker Bio |
Erin Byrne
Managing Partner, Chief Engagement Officer Grey Healthcare Group @greyhealthcare Speaker Bio |
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Christine Thompson
Director of Creative Programs UnitedHealthcare Medicare & Retirement Author Scarlet Says Good-Bye Speaker Bio |
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The Society for Women’s Health Research is the thought leader on sex differences in health and, since 1990, the strongest advocate for research on biological differences that affect health. Prior to the founding of SWHR, medical research scientists viewed men and women as essentially the same. Clinical trials for drugs and devices included mostly men, and it was assumed that the results could be applied to both men and women. Commissioned by SWHR, the 2001 Institute of Medicine report, Exploring the Biological Contributions to Human Health: Does Sex Matter? unequivocally stated that “Sex matters. … Being male or female is an important basic human variable that should be considered … at all levels of biomedical and health-related research.” Sex differences in disease and the response to therapeutics are pervasive and critical. And, considering gender in marketing communications in the health & wellness category is just as critical. With women making the overwhelming percentage of health decisions for themselves and their extended families, women are the key consumers for building business and better health outcomes in our nation. In this compelling presentation, Phyllis Greenberger will explore how women, their healthcare providers and the health brands that target women need to understand these gender differences to improve prevention, diagnosis, and treatment of disease.
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The 4th M2W®-HW™ is pleased to feature Kelley Connors, MPH, President & Founder of KC Healthcare Communications as Guest Emcee! It is almost impossible to miss her strong voice in this industry. Kelley specializes in marketing, public relations and advocacy… focusing especially on empowering women in everything that pertains to their health. Online, on the radio, in print, and in person as a frequent speaker, Kelley is a pioneer on the topic of marketing health & wellness to women. We welcome Kelley’s perspective, her expertise and her boundless enthusiasm to the 2013 stage as this year’s Guest Emcee. |
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The social media revolution is the defining communications trend of the third millennium. From blogs to Facebook to Twitter to YouTube, the power of worldwide broadcasting and publishing is now available to anyone. Organizations of all types need to at least take into account how these technologies are likely to affect them. Better yet, they should proactively explore how they can use these tools creatively to accomplish organizational objectives. In this presentation, Lee Aase, director of the Mayo Clinic Center for Social Media, will share how Mayo progressed naturally from traditional media relations to direct-to-consumer news delivery to giving patients a platform for their stories. He will describe the steps taken, safeguards developed and concrete results achieved. Finally, he will share Mayo Clinic’s vision to move social media use beyond marketing, applying these revolutionary tools to improve health and health care for people everywhere. |
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As the number of women participating in outdoor events like 5Ks, 10Ks, marathons and triathlons continues to increase, so do the opportunities for brands to remain relevant with these consumers – even in these budget-cutting times. Event sponsorship is the one of the few marketing disciplines that taps into all five senses to surround the consumer with a brand’s name, image and message – and is often a chance to physically put the product in the consumer’s hands. In this session, Iron Girl’s Judy Molnar will showcase how brands need to have a sponsorship plan, how to activate sponsorship opportunities and how sponsorship can fit successfully into a larger marketing and advertising plan. |
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We all lead busy lives. It often seems impossible to keep up with demands on our time and attention – and, frankly, it is. Our minds aren’t wired to deal with today’s level of information overload and the sheer number of decisions we must make every day: at home; on the job; for our families and the people we care about; or even when shopping at the store. So how can we drive toward desired results? How can healthcare companies break through the clutter, and enable the outcomes people want but sometimes can’t manage? Hear what Express Scripts has learned, and how it’s using Health Decision Science℠ to empower Better Decisions and Healthier Outcomes. |
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The role of the Boomer woman has changed in the past 10 years. She is managing multiple priorities – working, parenting, and caregiving as well as her own well being. In this session we’ll share some eye-opening insights about Boomer women, what they’re looking for from companies they buy from today, and how you need to adapt your marketing to connect with her. We’ll also talk about how UnitedHealthcare has shaken up its marketing mix to reach her and showcase some of the new product and service innovations we’ve developed to support her in being an empowered health care consumer.
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According to a recent Mindshare survey, people prefer brands that give back to the community. That’s especially true with women. Most women pay attention to who’s doing what, why, where, how, and with whom. And not just with people they know…it includes the brands they buy. Brands that support causes get high marks. So partnership marketing is emerging as a more sophisticated, longer term mutually-beneficial opportunity between for-profit brands and not-for-profit social causes. Discovering ways to collaborate on shared missions can create enduring result-oriented relationships … the kind female consumers admire, approve and remember. Meet 6 non-profits who are working wonders in the health & wellness category as they make their own case for partnership marketing to women. |
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As the saying goes, “the times, they are a changing”. Health and wellness has taken on a broader definition – and with this expanded vision of the road to better health comes opportunity. Alternative and integrative modalities are now becoming mainstream and on everyone’s screen, literally and figuratively. These new ways of staying healthy or curing a health issue might not be considered “traditional” but they have caught on in the marketplace. What does this new consumer acceptance mean to you as a marketer? How can embracing the best attributes of a fast growing trend that incorporates natural and alternative approaches to well being benefit your efforts? In this inter-active session you’ll learn how to apply insights from current consumer behavior to reflect this changing landscape and perhaps produce healthier results! |
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Girls learn at an early age that “potty talk” is not polite. And from the time a woman enters puberty, she is told to accept pain as a natural part of being a woman, and to not make her pain anyone else’s problem. However, coping with undisclosed symptoms and health challenges can create a bigger problem for her, her providers and for those she loves. One in three women are suffering silently with pelvic dysfunction such as bladder leakage, fecal incontinence, sexual dysfunction, heavy bleeding, and pain – on average coping for seven years before talking to her doctor (or spouse). The financial cost of female pelvic dysfunction is large – more than all female cancers combined. But the impact on her quality of life is even greater. Missy Lavender, Founder/Executive Director, Women’s Health Foundation, will challenge you to think about the cost we all pay – personally or as providers - for allowing a woman to cope silently. |
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Women of all generations want to be healthy and well. What Anthem! found in their research is that your brand can be a motivating partner to help them reach their goals at any lifestage. They went on a quest to better understand what women really want from Health & Wellness across three generations of women – Millennials, Generation X, and Boomers – and to understand how brands can help them realize the benefits, from functional to emotional. Understanding the true motivations of these three generations of women provides insight for brands to build stronger, long lasting connections with women. Learn how your brand can partner with women to lead stronger, healthier lives.
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Moms are the chief executive officers of the home. They gather information, analyze and make key decisions on health care and wellness. Whether they are working, or stay at home moms, their kids and their families rely upon them to manage many aspects of their lives. Today’s mom is a multi-tasker and extremely busy. She may be at work, at carpool, at the soccer game, all in one day. Or she may be a stay at home mom who is constantly moving: at carpool, hitting the gym, grocery shopping, calling her pediatrician and then heading to her kids’ school to volunteer. So how do you engage these on-the-go-moms? What does she want to know? How do you gain her trust and be the source, for what she needs? Learn to know what she’s looking for, be where she is, and give her what she needs, when she wants it.
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In the increasingly complicated and often confusing business of American healthcare, consumer choice, action and satisfaction are more powerful than ever. In addition to physician and provider directive, consumer choice is the key to driving all health-related outcomes and revenues. Historically, patient/consumer communication has been episodic at best and an afterthought at worst – even more so for women, who have too often been excluded from the conversation altogether. The emergence of health reform, Accountable Care and a specific emphasis on preventive care, personal responsibility and lifetime wellness demands a new and on-going healthcare conversation with women. Healthcare industry insiders have a vested interest in accessing and developing this emerging consumer-provider-hospital marketing channel. Taking a lesson from the classic Little Black Dress, learn how marketing health and wellness to women can be long-lasting, versatile, affordable, accessible to the widest market possible – and all in a neutral color! |
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At ghg, we believe the time has come for patients to expect the same level of customer service in healthcare as they do in every other area of their lives. Communication is critical to delivering an improved experience in healthcare that should also improve the outcomes. We believe the “cure” for many of the chronic diseases and challenges at the heart of the healthcare crisis lies in better communications - finding the vehicles, motivators and incentives that will drive long-term behavioral change and improve the patient - professional dialogue. In their presentation, Erin Byrne, Chief Engagement Officer of GHG, and Lynn O'Connor Voss, Chief Executive Officer of GHG, will discuss the changing health engagement landscape and the impact on women. |
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Winner: 2012 Clearmark Award for excellence in health communications
When a child has to say good-bye to someone she loves, the process can be easier with a friend at her side. Join Scarlet, her best friend Elby, and the critter gang as they say good-bye to someone she loves. Follow them as they learn about hospice services and do some activities along the way. This beautifully illustrated, hardcover edition will become a treasured family keepsake. Use it to remember your child’s thoughts and save it to share years later 
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| "The mix of speakers and subjects made a very interesting program." - M2W-HW 2012 Attendee |
| "I loved the wonderful speakers and the access to them, and their willingness to share publically and personally." - M2W-HW 2010 Attendee |
| "The presenters themselves were very engaging." - M2W-HW 2009 Attendee |