2013 Sessions/Speakers

M2W®-HW™ 2014 Attendees will meet and learn from marketing to women leaders like those below.

The M2W®-HW™ conference features content to help you gain a competitive edge for your brand. Our line-up of over 20 speakers will examine women’s behavior, what channels they use to gather information, how they make decisions, and where they buy. Click on the speaker's photo to read their session description.

Check back soon for updates to the 2014 Speakers!

BridPhyllis Greenberger, MSW
Phyllis Greenberger, MSW
President and CEO
Society for Women’s Health Research
@SWHR
Speaker Bio
Lee Aase
Lee Aase
Director, Center for Social Media
Mayo Clinic
@MayoClinic
@LeeAase
Speaker Bio
Kathleen Elli
Kathleen Elli
Senior Director of Marketing, Medicare & Retirement
United Healthcare
@myUHC
Speaker Bio
Kara Ellinger
Kara Ellinger
Senior Director, Innovation and Business Development
United Healthcare
@myUHC
Speaker Bio
Sharon Frazee, MPH, PhD
Sharon Frazee, MPH, PhD
VP, Research & New Solutions
Express Scripts
@ExpressScripts
Speaker Bio
Judy Molnar
Judy Molnar
Vice President
Iron Girl
@JudyMolnar
@TheIronGirl
Speaker Bio
Guy McClurkan
Guy McClurkan
EVP and Senior Hospital Strategist
Spirit of Women
@spiritofwomen
Speaker Bio
Lisa C. Clough
Lisa C. Clough, MS Ed., CHES
Director, Communications & Marketing
WomenHeart: The National Coalition for Women with Heart Disease
@WomenHeartOrg
Speaker Bio
Kelley Connors
Guest Emcee Kelley Connors, MPH
President and Founder
KC Healthcare Communications LLC
@ kelleyconnors
Speaker Bio
Sharon Whiteley
Sharon Whiteley
Founder & CEO
LiSTEN Brands Inc.
Speaker Bio
Jennifer McIntyre
Jennifer McIntyre
Director, Marketing
Women’s Health Foundation
Speaker Bio
Julie Scroggins
Julie Scroggins
Executive Director
Bcureful
Speaker Bio
Missy Lavender
Missy Lavender
Executive Director
Women’s Health Foundation
@WomensHF
Speaker Bio
Hansa Bhargava, MD, FAAP
Hansa Bhargava, MD, FAAP
Medical Director
FIT, The Child Wellness Initiative
Medical Editor- Pediatrics
WebMD
@WebMD
@Dr_Hansa
Speaker Bio
Erin Byrne
Erin Byrne
Managing Partner, Chief Engagement Officer
Grey Healthcare Group
@greyhealthcare
Speaker Bio
Tanya Abreu
Tanya Abreu
President and National Program Director
Spirit of Women
@spiritofwomen
Speaker Bio
Kathy Oneto
Kathy Oneto
Vice President, Brand Strategy
Anthem Worldwide
@AnthemWorldwide
Speaker Bio
Jackie Bird
Jackie Bird
CEO & Chief Insights Officer
Redbean Society, LLC
@RedbeanSociety
Speaker Bio
Christine Thompson
Christine Thompson
Director of Creative Programs
UnitedHealthcare Medicare & Retirement
Author
Scarlet Says Good-Bye

Speaker Bio


 


Phyllis Greenberger, MSW Gender Marketing: The X Factor

Phyllis Greenberger, MSW
President and CEO
Society for Women’s Health Research
@SWHR

The Society for Women’s Health Research is the thought leader on sex differences in health and, since 1990, the strongest advocate for research on biological differences that affect health.

Prior to the founding of SWHR, medical research scientists viewed men and women as essentially the same. Clinical trials for drugs and devices included mostly men, and it was assumed that the results could be applied to both men and women.

Commissioned by SWHR, the 2001 Institute of Medicine report, Exploring the Biological Contributions to Human Health: Does Sex Matter? unequivocally stated that “Sex matters. … Being male or female is an important basic human variable that should be considered … at all levels of biomedical and health-related research.”

Sex differences in disease and the response to therapeutics are pervasive and critical.

And, considering gender in marketing communications in the health & wellness category is just as critical. With women making the overwhelming percentage of health decisions for themselves and their extended families, women are the key consumers for building business and better health outcomes in our nation.

In this compelling presentation, Phyllis Greenberger will explore how women, their healthcare providers and the health brands that target women need to understand these gender differences to improve prevention, diagnosis, and treatment of disease.

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Kelley Connors, MPH Guest Emcee

Kelley Connors, MPH
President and Founder
KC Healthcare Communications LLC
@ kelleyconnors

The 4th M2W®-HW™ is pleased to feature Kelley Connors, MPH, President & Founder of KC Healthcare Communications as Guest Emcee! It is almost impossible to miss her strong voice in this industry. Kelley specializes in marketing, public relations and advocacy… focusing especially on empowering women in everything that pertains to their health. Online, on the radio, in print, and in person as a frequent speaker, Kelley is a pioneer on the topic of marketing health & wellness to women. We welcome Kelley’s perspective, her expertise and her boundless enthusiasm to the 2013 stage as this year’s Guest Emcee.


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Lee Aase Bringing the Social Media Revolution to Health Care

Lee Aase
Director, Center for Social Media
Mayo Clinic
@MayoClinic
@LeeAase

The social media revolution is the defining communications trend of the third millennium. From blogs to Facebook to Twitter to YouTube, the power of worldwide broadcasting and publishing is now available to anyone.

Organizations of all types need to at least take into account how these technologies are likely to affect them. Better yet, they should proactively explore how they can use these tools creatively to accomplish organizational objectives.

In this presentation, Lee Aase, director of the Mayo Clinic Center for Social Media, will share how Mayo progressed naturally from traditional media relations to direct-to-consumer news delivery to giving patients a platform for their stories. He will describe the steps taken, safeguards developed and concrete results achieved. Finally, he will share Mayo Clinic’s vision to move social media use beyond marketing, applying these revolutionary tools to improve health and health care for people everywhere.


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Judy Molnar Your Brand is More Than a Name on a T-Shirt: Connecting Your Brand with Event Sponsorship that Works

Judy Molnar
Vice President
Iron Girl
@JudyMolnar
@TheIronGirl

As the number of women participating in outdoor events like 5Ks, 10Ks, marathons and triathlons continues to increase, so do the opportunities for brands to remain relevant with these consumers – even in these budget-cutting times. Event sponsorship is the one of the few marketing disciplines that taps into all five senses to surround the consumer with a brand’s name, image and message – and is often a chance to physically put the product in the consumer’s hands. In this session, Iron Girl’s Judy Molnar will showcase how brands need to have a sponsorship plan, how to activate sponsorship opportunities and how sponsorship can fit successfully into a larger marketing and advertising plan.


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Sharon Frazee, MPH, PhD A Few Choice Words: Using Science to Drive Decisions

Sharon Frazee, MPH, PhD
VP, Research & New Solutions
Express Scripts
@ExpressScripts

We all lead busy lives. It often seems impossible to keep up with demands on our time and attention – and, frankly, it is. Our minds aren’t wired to deal with today’s level of information overload and the sheer number of decisions we must make every day: at home; on the job; for our families and the people we care about; or even when shopping at the store. So how can we drive toward desired results? How can healthcare companies break through the clutter, and enable the outcomes people want but sometimes can’t manage? Hear what Express Scripts has learned, and how it’s using Health Decision Science℠ to empower Better Decisions and Healthier Outcomes.


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Marketing to the New Health Empowered Boomer Woman

Kathleen Elli

Kathleen Elli
Senior Director of Marketing, Medicare & Retirement
United Healthcare
@myUHC

Kara Ellinger

Kara Ellinger
Senior Director, Innovation and Business Development
United Healthcare
@myUHC


The role of the Boomer woman has changed in the past 10 years. She is managing multiple priorities – working, parenting, and caregiving as well as her own well being. In this session we’ll share some eye-opening insights about Boomer women, what they’re looking for from companies they buy from today, and how you need to adapt your marketing to connect with her. We’ll also talk about how UnitedHealthcare has shaken up its marketing mix to reach her and showcase some of the new product and service innovations we’ve developed to support her in being an empowered health care consumer.

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Non-Profits: Healthy Results For Causes & Brands

Shea Vaughn

Shea Vaughn
Founder
Healthy Initiative Foundation
@SheaNetics

Connie Siskowski

Connie Siskowski
President
American Association of Caregiving Youth

Lisa C. Clough

Lisa C. Clough,
MS Ed., CHES

Director, Communications & Marketing
WomenHeart: The National Coalition for Women with Heart Disease
@WomenHeartOrg


Phyllis Greenberger

Phyllis Greenberger, MSW
President and CEO
Society for Women’s Health Research
@SWHR

Jennifer McIntyre

Jennifer McIntyre
Director, Marketing
Women’s Health Foundation

Julie Scroggins

Julie Scroggins
Executive Director
Bcureful


According to a recent Mindshare survey, people prefer brands that give back to the community. That’s especially true with women. Most women pay attention to who’s doing what, why, where, how, and with whom. And not just with people they know…it includes the brands they buy. Brands that support causes get high marks. So partnership marketing is emerging as a more sophisticated, longer term mutually-beneficial opportunity between for-profit brands and not-for-profit social causes. Discovering ways to collaborate on shared missions can create enduring result-oriented relationships … the kind female consumers admire, approve and remember. Meet 6 non-profits who are working wonders in the health & wellness category as they make their own case for partnership marketing to women.


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Take Advantage of The Latest Health & Wellness Trends – They’re Here To Stay!

Sharon Whiteley

Sharon Whiteley
Founder & CEO
LiSTEN Brands Inc.

   

As the saying goes, “the times, they are a changing”. Health and wellness has taken on a broader definition – and with this expanded vision of the road to better health comes opportunity. Alternative and integrative modalities are now becoming mainstream and on everyone’s screen, literally and figuratively. These new ways of staying healthy or curing a health issue might not be considered “traditional” but they have caught on in the marketplace. What does this new consumer acceptance mean to you as a marketer? How can embracing the best attributes of a fast growing trend that incorporates natural and alternative approaches to well being benefit your efforts? In this inter-active session you’ll learn how to apply insights from current consumer behavior to reflect this changing landscape and perhaps produce healthier results!


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Missy Lavender The Cost of Coping: When Being Polite is Not Good for Your Health!

Missy Lavender
Executive Director
Women’s Health Foundation
@WomensHF

Girls learn at an early age that “potty talk” is not polite. And from the time a woman enters puberty, she is told to accept pain as a natural part of being a woman, and to not make her pain anyone else’s problem. However, coping with undisclosed symptoms and health challenges can create a bigger problem for her, her providers and for those she loves.

One in three women are suffering silently with pelvic dysfunction such as bladder leakage, fecal incontinence, sexual dysfunction, heavy bleeding, and pain – on average coping for seven years before talking to her doctor (or spouse). The financial cost of female pelvic dysfunction is large – more than all female cancers combined. But the impact on her quality of life is even greater.

Missy Lavender, Founder/Executive Director, Women’s Health Foundation, will challenge you to think about the cost we all pay – personally or as providers - for allowing a woman to cope silently.


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Kathy Oneto What Health & Wellness Means to 3 Generations of Women

Kathy Oneto
Vice President, Brand Strategy
Anthem Worldwide
@AnthemWorldwide

Women of all generations want to be healthy and well. What Anthem! found in their research is that your brand can be a motivating partner to help them reach their goals at any lifestage. They went on a quest to better understand what women really want from Health & Wellness across three generations of women – Millennials, Generation X, and Boomers – and to understand how brands can help them realize the benefits, from functional to emotional. Understanding the true motivations of these three generations of women provides insight for brands to build stronger, long lasting connections with women. Learn how your brand can partner with women to lead stronger, healthier lives.

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Hansa Bhargava, MD, FAAP More. Faster. Better. Now. What are Today’s Moms Looking for in Health?

Hansa Bhargava, MD, FAAP
Medical Director
FIT, The Child Wellness Initiative
Medical Editor - Pediatrics
WebMD
@WebMD
@Dr_Hansa

Moms are the chief executive officers of the home. They gather information, analyze and make key decisions on health care and wellness. Whether they are working, or stay at home moms, their kids and their families rely upon them to manage many aspects of their lives.

Today’s mom is a multi-tasker and extremely busy. She may be at work, at carpool, at the soccer game, all in one day. Or she may be a stay at home mom who is constantly moving: at carpool, hitting the gym, grocery shopping, calling her pediatrician and then heading to her kids’ school to volunteer.

So how do you engage these on-the-go-moms? What does she want to know? How do you gain her trust and be the source, for what she needs? Learn to know what she’s looking for, be where she is, and give her what she needs, when she wants it.

  Dr. Hansa Bhargava was among the medical and nutrition experts featured at this WebMD Town Hall with First Lady Michelle Obama


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The Little Black Dress: Transforming Healthcare Marketing Simply, Efficiently and Remarkably

Guy McClurkan

Guy McClurkan
EVP and Senior Hospital Strategist
Spirit of Women
@spiritofwomen

Tanya Abreu

Tanya Abreu
President and National Program Director
Spirit of Women
@spiritofwomen


In the increasingly complicated and often confusing business of American healthcare, consumer choice, action and satisfaction are more powerful than ever. In addition to physician and provider directive, consumer choice is the key to driving all health-related outcomes and revenues.

Historically, patient/consumer communication has been episodic at best and an afterthought at worst – even more so for women, who have too often been excluded from the conversation altogether. The emergence of health reform, Accountable Care and a specific emphasis on preventive care, personal responsibility and lifetime wellness demands a new and on-going healthcare conversation with women. Healthcare industry insiders have a vested interest in accessing and developing this emerging consumer-provider-hospital marketing channel.

Taking a lesson from the classic Little Black Dress, learn how marketing health and wellness to women can be long-lasting, versatile, affordable, accessible to the widest market possible – and all in a neutral color!


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Christine Thompson Book Signing: Scarlet Says Good-Bye

Christine Thompson
Director of Creative Programs
UnitedHealthcare Medicare & Retirement
Author
Scarlet Says Good-Bye

Winner: 2012 Clearmark Award for excellence in health communications When a child has to say good-bye to someone she loves, the process can be easier with a friend at her side. Join Scarlet, her best friend Elby, and the critter gang as they say good-bye to someone she loves. Follow them as they learn about hospice services and do some activities along the way. This beautifully illustrated, hardcover edition will become a treasured family keepsake. Use it to remember your child’s thoughts and save it to share years later


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The Cure is in Communications

Erin Byrne

Erin Byrne
Managing Partner, Chief Engagement Officer
Grey Healthcare Group
@greyhealthcare

Lynn O’Connor Vos

Lynn O’Connor Vos
CEO
Grey Healthcare Group
@greyhealthcare


At ghg, we believe the time has come for patients to expect the same level of customer service in healthcare as they do in every other area of their lives. Communication is critical to delivering an improved experience in healthcare that should also improve the outcomes. We believe the “cure” for many of the chronic diseases and challenges at the heart of the healthcare crisis lies in better communications - finding the vehicles, motivators and incentives that will drive long-term behavioral change and improve the patient - professional dialogue. In their presentation, Erin Byrne, Chief Engagement Officer of GHG, and Lynn O'Connor Voss, Chief Executive Officer of GHG, will discuss the changing health engagement landscape and the impact on women.


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"Really enjoyable and great, knowledgeable speakers."
- M2W®-HW™ 2013 Attendee
 
"The mix of speakers and subjects made a very interesting program."
- M2W®-HW™ 2012 Attendee
 
"I loved the wonderful speakers and the access to them, and their willingness to share publically and personally."
- M2W®-HW™ 2010 Attendee
 
"The presenters themselves were very engaging."
- M2W®-HW™ 2009 Attendee